Josh McKenna

Skills

Brand Identity Development
Building cohesive visual identities that clarify how organizations present themselves across digital, print, and environmental platforms.

Creative Direction
Leading the visual strategy for campaigns, brands, and creative initiatives from concept through execution.

Brand Strategy & Positioning
Helping organizations identify their visual voice, messaging clarity, and market positioning.

Visual Communication Systems
Designing scalable brand systems that ensure consistency across marketing, media, and organizational communications.

About

Josh McKenna is a Creative Director and brand strategist who helps businesses, churches, and purpose-driven organizations bring clarity and consistency to how they present themselves. Through his studio, Created by JM, Josh specializes in brand identity, campaign design, and long-term creative partnerships that help teams move from scattered visuals to cohesive brand systems.

With more than seven years running his own design business and over a decade of creative experience, Josh has worked across industries including music, consumer brands, and nonprofit organizations.

His approach blends strategic thinking with practical design execution — helping clients move from confusion to clarity while building brands that communicate with confidence.

Josh also co-hosts the Creative Saints podcast and frequently works alongside his wife Victoria, combining creative direction with operational structure to help ideas turn into real, functioning brands.